David Krueger

David Krueger is Creative Group Head at Ogilvy & Mather, Johannesburg. He shares his dream collaboration with Kanye West and more in our Q&A.

David Krueger

How you got into advertising in a sentence...

I offered to work for free in my car in the parking lot if there wasn’t space in the agency.

The most recent campaign I’ve worked on...

Lucozade’s “Give Me Strength” radio campaign.

The best piece of creative work around at the moment is...

Loving the Lacoste “Big Leap” as a beautiful moment in my ad break.

The next big thing in advertising is going to be...

Awards for Best Entry Videos.

The piece of advertising work I wish I had thought of is...

Google Demo Slams.

The digital tool I couldn’t live without ...

Meaningless addictive phone gaming.

In a film about my life, I’d like to be played by...

Martha Stewart. That lady...tsk tsk.

A word or phrase I overuse...

“Sorry, I’m a bit slow, but...”

My last social media update said...

“Trying to work out this Twitter thing.”

My dream collaboration is...

Vegetarians and Kanye West. I would listen to that song. A lot.

A piece of criticism I’ve received was...

“I’m not sure rich people want to know where chicken comes from.”

The last piece of music I listened to was...

The Rio 2 soundtrack. 

Exclusive Books: Abdriged Classics "Moby Dick" by Ogilvy & Mather Johannesburg. Featured in Vol. 5/2010

15 October 2014

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