David Luepschen
Hornet director David Luepschen studied colour design at the University of Applied Sciences and Arts (HAWK) in Hildesheim, Germany, before going on to graduate in 2010 from the Department of Design at the University of Applied Sciences in Dusseldorf. He takes on our Q&A.
David's first pieces were strongly influenced by skateboard graphics and later, by his passion for graffiti and a special appreciation for the smoky qualities of Indian ink.
How I got into advertising...
My first experience with advertising was a light painting project I collaborated on with Marcel Panne and Tim Fehske called “Starwars vs Startrek” for Sky Movies.
We were commissioned by several companies to create a few animated pieces, combining two techniques — photography and stop motion. We took long exposure pictures and, by pointing a moving light source directly at the camera, were able to capture the light. The clips created a frame-by-frame animation, all in-camera. It was a nice introduction to the industry and a good experience for me.
The most recent campaign I've worked on...
I recently completed three mixed media animations called “A Man's Best Friend” for the Movember Foundation. The spots are a combination of traditional 2D animation and pixelation technique. Most of the props were all built out of colourful paper and cardboard.
The digital tool I couldn’t live without is...
I suppose I could live without my beloved Wacom Cintiq, but I would miss it terribly.
In a film about my life, I’d like to be played by...
Bugs Bunny
The best piece of creative work around at the moment is...
Parabella's Mikey Please and Dan Ojari’s masterpiece for Twinings Tea, “Drink It All In.” I think it’s a stunning stop frame animation and the use of the multiplane camera technique is amazing.
The next big thing in advertising is going to be...
Thinking globally, acting locally, and building sustainable awareness. It’s going to be an important, long-term topic for the future generations.
The work I wish I had thought of is…
Creating the world's largest animated GIF, that graffiti artist INSA designed for Ballantine's in Rio de Janeiro.
Criticism I've received...
Was very important for me to reflect on, develop my skill set and help my personal improvement. I can't remember any specific critiques, but I think it’s important to always understand where it’s coming from and what I can do to grow from it.
The last piece of music I listened to was...
Nils Frahm Boiler Room x Dimensions Opening.
8 April 2015
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