DIEGO CARDENAS

Diego Cardenas is creative director at Ogilvy & Mather in the Colombian capital Bogotá. He quit engineering to study advertising before becoming a trainee at DDB, Chile.

Image: Diego Cardenas

The first thing I do in my day is...

Check my cellphone

At the moment I am working on... 

A really big project for Nestlé.

The best piece of creative work around at the moment is...

I really love the new campaign for Dove from Ogilvy, Brazil. It’s incredibly simple how they make a woman realise that they are more beautiful than they think. And of course its execution is outstanding.

I am inspired by...

People.

In a film about my life, I’d like to be played by...

Jack Nicholson.

The piece of work I wish I had thought of is...

A Spanish campaign for Doctors Without Borders. Candy packaged like pills in blister packs - each containing six candies that represented neglected diseases, such as malaria and tuberculosis - carried the campaign’s title, “Pills for other people’s pain.”

My last social media update said...

“It’s easy to say that an idea is bad. To inspire a good one is the hard part.” It was a Tweet.

My dream collaboration is...

To work on a project with David Droga

In up and coming talent, I look for...

People who believe advertising as the one thing they can do in their life.

A piece of criticism I’ve received was...

I spend too much time with my phone.

The last song of music I listened to was...

“She Loves You” by The Beatles, thanks to an art director in my team.

Video: Dove "Real Beauty Sketches" by Ogilvy * Mather, Sao Paulo