DIEGO SPERONI

Diego Speroni has worked for ten years as a digital artist based in his own studio in Buenos Aires, Argentina. He talks dream collaborations and creativity.

Diego Speroni

The latest campaign I am working on...

Right now, I’m working on 12 campaigns at the same time; the festival season is here, Cannes is getting closer and there’s a lot to be done. Unfortunately, I cannot mention any yet, but I’m working on a personal project of hyperrealist digital illustrations that is giving me great satisfaction.

The best piece of creative work around at the moment is...

If I say it is one of the projects I’m working on at this moment, I’ll sound arrogant, won’t I?

This year I’ll be attending...

I’m planning to travel, this time, with my family. All work and no play makes Jack a dull boy...

The next big thing in advertising is going to be...

The million-dollar question! Sincerely, I don’t know what else can be invented. Lately I’ve seen excellent interactive outdoor advertising; social networks and mobile devices play a leading role today, but I think it will take time and it will be a great challenge for creatives to find something truly revolutionary.

The piece of advertising work I wish I had thought of is...

I think there is not enough time in a day to describe them. There are excellent pieces that when looking at them you can’t help but think ‘that should have been mine’. Anyway, I must say that, luckily, many of the pieces that I did are the ones I had wanted to do.

In a film about my life, I’d like to be played by...

Al Pacino, no doubt! Although, on second thoughts, a masculine version of Meryl Streep in The Devil Wears Prada would not be bad at all.

A word or phrase I most overuse ...

‘At 72 dpi we are all tough guys.’

My last social media update said...

‘It is scientifically proven that you can attend Mario Testino’s exhibition at the Malba WITHOUT posting it on a social network.’

My dream collaboration is...

Two people I’ve always wanted to work with are Eugenio Recuenco and Erwin Olaf. With their own style, each of them has a talent that goes beyond all; the staging, the concepts, the aesthetics... everything reaches a level rarely seen.