DIOGO ANAHORY
Diogo Anahory is founder and creative director at BAR, which has offices in Lisbon, Portugal and Luanda, Angola. “In 1996, I was working in a bank, when a friend of mine, who worked at an agency called me and asked what the f*** I was doing in a bank. I left on the Friday and started working as a trainee at FCB Lisbon the following Monday.”
Image: Diogo Anahory
The first thing I do in my day is...
Turn off the alarm and then sleep for another five minutes.
At the moment I am working on...
Launching a new product/category for the snack food market. More information than this may get me into trouble with my client.
The best piece of creative work around at the moment is...
An exhibition by Joana Vasconcelos at the Ajuda National Palace, Lisbon.
The next big thing in advertising is going to be...
Totally unexpected.
The piece of digital/advertising work I wish I had thought of is...
The Bing “Jay-Z Decoded” idea by Droga 5. Not even in my wildest dreams could I have thought up something like that. It’s so fresh, so interactive, so entertaining. It has everything a brilliant idea must have.
In a film about my life, I’d like to be played by...
A cat. It would be a great saga with seven (or nine?) episodes.
The screen background on my mobile phone is ...
Incredibly uncreative: my wife and our four children.
My last social media update said...
“Can Jesus be crucified twice?” (posted after Benfica coach Jorge Jesus lost three football matches in a single week, losing the Portuguese League, the Europa League and the Portuguese Cup.).
My dream collaboration is...
Brainstorming with Bill Bernbach, John Hegarty, Lee Clow, David Droga and Alex Bogusky.
In up and coming talent, I look for...
Irreverence, intelligence, sense of humour.
A piece of criticism I’ve received was...
How many pages do I have for this answer?
The last song I listened to was...
Blurred Lines from Robin Thicke ft. T.I. Pharrell (the unrated version, of course).
Video: Bing "Jay-Z Decoded" by Droga5, New York
