DUDU BARCELOS
Dudu Barcelos is a copywriter at AlmapBBDO, Sao Paulo and formerly of Agencia Africa. He has always been inspired by Brazilian advertising. “I have been exposed to memorable campaigns since I was a child. My love of writing also played an important role in my decision to become a copywriter.”
Image: Dudu Barcelos
The first thing I do in my day is...
Open my eyes. LOL! To be honest I don’t really do anything amazing or aspirational. I just wake up, take a shower and watch a bit of TV while having my breakfast.
At the moment I am working on...
I’m currently working on two clients’ campaigns which have very different targets. The first one is to launch a luxury magazine (Top Magazine) and the other one is a campaign to sell bus chassis, from Volkswagen.
The best piece of creative work around at the moment is...
I really like what I do. And what I like most in my profession is the need both to stay out of our comfort zones and constantly look for originality. Creative work makes you pay attention to minimal details: plastic arts, cinema, travel and literature – all these wonderful things are part of our routine and enrich our professional and personal lives.
I am inspired by...
People and their behaviour. I observe people in traffic, talking on their phones, in the supermarket and hanging out with friends. Luckily, communication and advertising is made for them.
The next big thing in advertising is going to be...
Sincerely, I don’t know. And I don’t trust those who say they know.
The piece of ad work I wish I had thought of is...
Dove’s “Real Beauty Sketches” by Ogilvy. It is human and real. It didn’t seem to be a marketing initiative.
In a film about my life, I’d like to be played by...
I never thought about it, but I would like to be played by some comedy actor. It would be a confirmation that my life was fun.
The screen background on my mobile phone is ...
Me and my girlfriend.
My last social media update said...
“The truth IS out there: British scientists claim to have found proof of alien life” in reference to this article.
My dream collaboration is...
With Brazilian writer, Rubem Braga.
In up and coming talent, I look for...
I’m not yet in a position to hire someone. The talents I look for are professionals that I would like to work with. The first thing I consider important is the way they use communication to touch people. The more honest their speech is, the more efficient communication is. The second important thing is to find out if they are nice people. A positive work environment is crucial.
A piece of criticism I’ve received was...
I think revealing the critics would not help me at all! In my opinion, it’s essential to listen to others and also to listen to yourself. Being self-critical is important and also a big challenge since it can be a bit ‘painful’ to be honest to yourself.
The last song/piece of music I listened to was...
Tom Jobim “Samba de uma nota só”
Image: "The 4x4 spirit is man’s best friend. Mitsubishi Pajero Dakar" by Africa, Sao Paulo. Dudu Barcelos was co-copywriter.
Dove "Real Beauty Sketches" by Ogilvy & Mather, Sao Paulo
