FERENC BENESCH
During Ferenc Benesch's ad career, he has worked as a designer, art director and commercial director with stints at Saatchi & Saatchi, Y&R and Ogilvy & Mather. He talks Hungarian politics and how his dream collaboration would be with Ricky Gervais.
Image: Ferenc Benesch
At the moment I am working on...
We have just finished a fun project, “Office Games” for UPC Business. I'm very proud of this super low budget film we shot, probably because I happened to be directing it too.
The best piece of creative work around at the moment is...
John Lewis: "For Gifts You Can't Wait To Give". It is a magic piece of film with a great insight. Canal+ "The Bear" is a big winner and I also loved the SwissLife print campaign "For all life's twists and turns".
Who or what inspires the work you do?
Hungarian politics. There are so many crazy ideas politicians can come up with, it is truly amazing. They are super 'creative' at coming up with 'unorthodox' economic solutions.
The festival I will be attending this year is…
Golden Drum and Cannes but speaking about festivals, there is the upcoming Siam Tulip Festival of Chaiyaphum, Thailand, in June that I'm interested in a lot.
What caught my attention at the last festival I attended is...
I've seen some very interesting presentations at PIAF (Prague) last year, like Olaf Hartman's one on multi-sensory branding.
The best era to be a Creative was...
The 90s in the UK. That was the golden era for sure.
The piece of digital work I wish I thought of is...
Tippexperience. It is simple, highly entertaining and talks about the product in a fun and memorable way. There are very few times you can see such a great combination of storytelling and use of creative technology.
In a film, I’d like to be played by...
Jeff Bridges. However, I'd love to direct the film myself, if it is possible.
In my industry, I admire...
I can only name one person. We have a strict policy on this at Ogilvy.
My dream collaboration is...
Ricky Gervais and Steve Merchant.
In up and coming talent, I look for...
To be crazy but focused at the same time.
A piece of criticism I’ve received...
According to my girlfriend, I'm not romantic enough.
The last piece of music I listened to was...
Recently I'm only searching and listening to music in stock archives. Sad, I know…
UPS Business "Office Games"
See Ferenc Benesch's work featured in Lürzer's Archive on our online archive.
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