Francisco Valle is Art Director at Perfil252, Belo Horizonte, Brazil.
Image: Francisco Valle
The latest campaign I am working on...
Is a cool social network campaign for construction company, MIP Edificações.
The best piece of creative work around at the moment is...
Volvo Trucks “Epic Split” featuring Jean-Claude Van Damme. Because it’s catchy, smart, simple (although challenging to execute) and Van Damme is on it.
The next big thing in advertising is going to be...
I wish I could answer this one!
The piece of advertising work I wish I had thought of is...
The Volkswagen Original Parts print ads by AlmapBBDO, Sao Paulo, because they are so clever, beautiful and focus precisely on the problem.
In a film about my life, I’d like to be played by...
Brazilian comedian Ricardo Macchi.
A word or phrase I most overuse...
Top of mind.
My last social media update said...
I shared a link for a photography exhibition in my city.
My dream collaboration is...
Collage artist Patrick Bremer.
A piece of criticism I’ve received was...
That I’m a little stubborn.
The last song I listened to was...
Ben Howard - “Oats in the Water”.
The banner image shows a detail from an ad for Brazilian cyclist's group Zoobiker, which was published in Lürzer's Archive 3-2013.
Visit our new shop and discover the finest campaigns from print, TV and digital: Subscribe now
You might like: