GIGI LEE

Gigi Lee is executive creative director at Y&R Malaysia. A designer at heart, from her earliest days in Y&R to a stint at Saatchi & Saatchi, she has won at award shows, including the Golden Kancil and Agency of the Year at the 2012 Kancil Awards.

Image: Gigi Lee

The first thing I do in my day is...

Leave Cloud Nine and return the real world.

At the moment I am working on...

A two-in-one booklet and poster for Vespa. It leverages on unique health benefits related only to the Vespa’s ingenious and stylish design. We’re coming up with six unique booklets, each targeted at specific problem that a Vespa can help with. It touches upon mental health, physical health and body structure. That’s all I’m allowed to say.

The best piece of creative work around at the moment is...

Our very own Penguin Books “More than just the classics”. It’s a visual campaign that has a very simple proposition to communicate – that Penguin offers more than just classic books. They have books for every interest, each with category that has its own visual story to tell. Every print was meticulously crafted in actual models in preparation for the shoot.

I am inspired by...

Beautiful things.

This year I’ll be attending...

Cannes Lions.

The next big thing in advertising is going to be...

Customised specific consumer engagement advertising.

The piece of digital work I wish I had thought of is...

The Nike + Fuel Band. It’s simply amazing.

The screen background on my mobile phone is...

Mini Me (my daughter).

My last social media update said...

“Mission done!”

My dream collaboration is...

With Ang Lee. On just about anything.

In up and coming talent, I look for...

An eye opener.

A piece of criticism I’ve received was...

I don’t speak out enough.

The last song I listened to was...

Que Sera, Sera.

Images: Penguin Books "More than just the classics" campaign from Y&R, Malaysia, featured in Archive Vol. 1/2013

Image: Y&R, Malaysia, at Kancil Awards 2012