GRANT HUNTER
Grant Hunter is the creative lead of the London 2012 mascot design team and co-author of the Urgent Genius book. He is the regional creative director, Asia Pacific for iris Wordwide, responsible for creative output across India, China Singapore and Australia.
Image: Grant Hunter
At the moment I am working on...
Johnnie Walker’s Formula 1 branded content platform, “Step Inside the Circuit”. We’re shooting and editing the next series of documentary films following the lives of Lewis Hamilton and Jenson Button as they travel the world. And it’s all done in a rapid response manner with the films shot, edited and released in a matter of days.
And at night I’m writing and laying out Urgent Genius, a book on real-time creativity, due to be published by Thames and Hudson at the end of year.
Video: An instalment of "Step Inside the Circuit" by iris Worldwide for Johnnie Walker and F1.
The best piece of creative work around at the moment is...
Droga 5, New York’s “Help, I want to save a life” for Help Remedies. It’s a product idea and a partnership between a plaster manufacturer and a bone marrow donation centre in the US. It brilliantly solves a problem by removing the barriers to donation and is hugely beneficial to both partners.
I am inspired by...
Kickstarter – it’s an awesome platform that makes ideas live. I’ve become a serial backer it’s pretty rewarding to know you’ve helped breathe life into someone’s idea
This year I’ll be attending...
I’ve been to SXSW and Cannes and I’ll pop along to Spikes Asia in September. And more importantly, the London 2012 Olympic Games.
What got my attention at the last festival I attended is...
How dull the poor delivery and sales pitches by many agencies/speakers at this year’s Cannes were.
The best time to be a creative was...
I always hear great stories about the ‘good old days’ – meh! Stop looking backwards and get on with the now. The most exciting time has to be tomorrow.
The next big thing in advertising is going to be...
Another next big thing
The piece of digital work I wish I had thought of is...
Nike+ - it’s a breakthrough product and service idea that fulfils a basic human need.
In a film about my life, I’d like to be played by...
Bilbo Baggins, but I’ve got hairier feet
In my industry, I admire...
Those who remember that you don’t have to be a prick to be in ‘the industry’.
My dream collaboration is...
With my wife – the result we named Jia
In up and coming talent, I look for...
Hybrid thinkers who can concept and make stuff. They also need the curiosity gene.
A piece of criticism I’ve received was...
An inspirational criticism from a couple of creative group heads of a TV script we wrote as a junior team: “What you’ve done is wrapped a dog poo in silver foil and put bows on it.”
Video: The Good The Bad "030".
The last song piece of music I listened to was...
“030” by The Good The Bad. The video is worth a look too.
See the rest of the Johnnie Walker "Step Inside the Circuit" series on their YouTube channel | Check out Grant's work that has been featured previously in Archive.
