JAIME MANDELBAUM
Jaime Mandelbaum has worked on clients including Adidas, Absolut Vodka, BMW, Coca-Cola, Nike, Playstation and LG across three continents. With stints at Leo Burnett, Jung von Matt and TBWA\Berlin, the São Paulo-born creative is now at Y&R, Prague which is now the most awarded agency in the Czech Republic.
Image: Jaime Mandelbaum, Chief Creative Officer, Y&R, Prague.
At the moment I am working on...
An OMV regional pitch, together with people from our Vienna, Geneva and New York offices.
The best piece of creative work around at the moment is...
The last best thing I’ve seen was that “Arctic Ready” campaign from Greenpeace. Can’t get any more subversive than that.
I am inspired by...
Food. Everything about it: the time, the source, the concept, the production, the art direction. A meal can be a mind blowing experience and it can be horrific, but even a bad one can give you a lot to think about.
This year I’ll be attending...
Maybe the Eurobest European festival of creativity being held in Portugal.
What got my attention at the last festival I attended is...
How the number of clients attending Cannes keeps increasing every year. That makes me feel very positive about the outlook of our industry and where it’s heading.
The best time to be a creative was...
Regardless of time or place, I really believe it’s what you make of it. You create your chances, the worst thing is to spend your time contemplating which other time, person or agency has had a better time than you did.
The next big thing in advertising is going to be...
The next big thing is, and always will be, sitting right in front of our noses all along until someone finds a new way to look at it.
The piece of digital work I wish I had thought of is...
The Nike+ platform. The constant and intimate connection between the people and the brand is unparalleled.
In a film about my life, I’d like to be played by...
Sasha Baron Cohen.
In my industry, I admire...
I would have to name a countryman of mine - Nizan Guanaes. Even though I have not had the pleasure of meeting him yet, I single him mostly for the fact that apart from his advertising success, his endeavours have gone far beyond the often at times narrow world of advertising. Sure there are magnificent pieces of work created by brilliant people out there, but I really value people that have created more than flawless pieces of communication that we see at Cannes every year.
My dream collaboration is...
I would love to work on anything with Jerry Weintraub.
In up and coming talent, I look for...
Perseverance.
A piece of criticism I’ve received was...
“Get a haircut”
The last song I listened to was...
“Rising Down” by The Roots.
Image: Jaime Mandelbaum's "Expelled from Cuba in 1959" campaign for Matusalem brand rum featured in Lürzer’s Archive Vol. 1/2007.
See Jaime Mandelbaum’s work featured in Lürzer’s Archive here | Not already subscribed? Subscribe now.
