JOJI JACOB
Before becoming Group Executive Creative Director of DDB, Singapore, Joji was a successful copywriter with wins at Cannes, D&AD and the One Show. He also won the Creative Circle Award’s Grand Prix twice. His work for the Breast Cancer Foundation, FedEx and Smarties has been published in Lürzer’s Archive.
Image: Joji Jacob, DDB, Singapore.
At the moment I am working on...
An integrated campaign for McDonald’s.
The best piece of creative work around at the moment is...
The Coke Security Camera commercial. It makes the world a happier place.
I am inspired by...
Hard work.
This year I’ll be attending...
The Spikes Asia Festival of Creativity being held at Suntec in Singapore.
What got my attention at the last festival I attended is...
“Help I want to save a life” for Help Remedies by Droga 5, New York.
The next big thing in advertising is going to be...
Honesty from brands.
The piece of digital work I wish I had thought of is...
The Old Spice Response Campaign where they created personalised video actually replying to online users in real-time as well as bloggers, YouTube users, Twitter and celebrities.
Video: Coca-Cola "Security Camera" by South American agency, Landia, was a viral success.
In a film about my life, I’d like to be played by...
Dave Chappelle.
In my industry, I admire...
Jeff Goodby.
My dream collaboration is...
The one I am in right now at DDB Group Singapore. I work with Neil Johnson, who has one of the best strategic minds around, and Thomas Yang - easily the best art partner you can find in Asia.
In up and coming talent, I look for...
Optimism.
A piece of criticism I’ve received was...
You’re never as good as people say you are, and you’re never as bad as people say you are.
The last song I listened to was...
Little Bo Peep sung by my four year-old, Riya.
Image: Ad for Breast Cancer Foundation by DDB, Singapore (Copywriter: Joji Jacob) which appeared in Archive Vol. 4/2011.
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