Jonathan Notaro is Executive Creative Director at Brand New School, New York/Los Angeles. He shares his favourite ad work and more in our Q&A.
How you got into advertising in a sentence...
My first job out of school was with a design/production company that created commercials for ad agencies.
The most recent campaign I worked on...
Was for Smirnoff Vodka.
The best piece of creative work around at the moment is...
Currently being crafted at Brand New School for Oreo. I sincerely believe that. It’s always refreshing to work with a client who shares your same aesthetic values.
The next big thing in advertising is going to be...
Out of home experiences utilising Oculus Rift (a virtual reality headset for 3D gaming).
The piece of advertising work I wish I had thought of is...
During my work life, the Old Spice campaigns directed by Tom Kuntz.
The digital tool I couldn’t live without is...
Google.
In a film about my life, I’d like to be played by...
Bill Murray.
A word or phrase I overuse...
“I’m sorry.”
My last social media update said...
"♥"
My dream collaboration is...
To make a film with all the people I enjoy working with. There would be a surf scene somewhere exotic.
A piece of criticism I’ve received was...
I have selective memory when it comes to hearing people's creative concerns.
The last piece of music I listened to was...
The Vaccines.
19 November 2014
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