MARCO ANTONIO DO NASCIMENTO
Marco is better known in the Brazilian ad industry as Eddie “due to a likeness with actor Eddie Murphy”. The art director was born and raised in Sao Paulo and has worked at the likes of Grottera, Lowe, Leo Burnett, DM9DDB, Jung von Matt and DDB Barcelona. He is now applying “learning by doing” as Head of Art at Y&R, Prague - the most awarded agency in Czech Republic.
Image: Marco "Eddie" Antonio do Nascimento.
At the moment I am working on...
Two campaigns for one of our clients, a bank, among others projects.
The best piece of creative work around at the moment is...
Chrome Web Lab. The content is amazingly interesting and so are the experiments themselves.
I am inspired by...
Mainly music in the early morning, as well as cinema, graphic design and a bit of madness.
This year I’ll be attending...
Possibly the Golden Drum again. It gives you a great overview about creativity in Europe as a whole.
What got my attention at the last festival I attended is...
The dimension of the Cannes Festival which has increased in the past ten years in many aspects: the number of clients attending, the amount of categories, and even attracting creatives from all around the globe. I was pleasantly surprised when I met a creative from Nigeria who told me his country wants to be part of the world creative circuit. It proves that creativity is the currency of brands seriously committed to their consumers.
The next big thing in advertising is going to be...
A Grand Prix or Gold. But if it has some bad luck, then just a shortlist.
The digital and ad work I wish I had thought of is...
Intel’s “Museum of Me” was an astonishing piece of work - that’s definitely a project I would like to be a part of. The TNT promo-action “Push to add drama” is another great piece. It had a huge impact on digital media, and come on, making a hell of a lot of events happen in a small and quiet town - that’s rock’n roll! Last but not least is “Curators of Sweden”. It brought the discussion about freedom of speech to a whole new level.
In a film about my life, I’d like to be played by...
Woody Harrelson is definitely the guy.
In my industry, I admire...
A huge list, as our industry has many talented people. Apart from obvious names of legends in our industry, I admire most the ones I’ve been working with. There is nothing more inspiring than working with people that you admire.
I call them “The Makers”, people that make things happen: they convert problems and obstacles into successes right in front of your eyes at the next upcoming meeting or during that upcoming deadline.
I’ve been very fortunate to work with great professionals in every agency and country I have worked in by taking part or witnessing successful campaigns being sold, pitches being won, solving critical situations with clients and working with talented people. Some of the lessons you can learn are for life.
I’m trying not to give names, but in order to be fair to so many great people that I have had the chance to work with, there are three guys that I have to mention: Atila Francucci, Marco Versolato and Rodrigo Butori. Starting a career and learning from such gifted, talented and amazing professionals is just a priceless privilege.
My dream collaboration is...
To work with Spike Lee and the band Living Colour in a documentary about the Black Panthers.
In up and coming talent, I look for...
Passion - above all. As advertising demands certain sacrifices, your commitment will reduce your frustrations. And because the reality is a far from glamour, I’m always repeating a slogan from a print campaign from EMI that contains an undeniable truth: “Nothing great comes easy”
A piece of criticism I’ve received was...
You’re fired!
The last song I listened to was...
A jazz version of Rage Against the Machine. The world becomes richer when we mix.
Image: Google's Chrome Lab.
Video: TNT “Push to add drama” by Duval Guillaume, Belgium.
