Marco Walls

Marco Walls is a creative director at Y&R/RedFuse, New York. He was part of the creative team behind the ad which made it as cover for our Vol. 3/2014 issue. He takes on our Q&A and tells us what he really thinks of Diet Coke’s billboard campaign by Droga5.

I got into advertising...

By deceiving it.

The most recent campaign I’ve worked on...

Colgate Maximum Cavity Protection.

The best piece of creative work around at the moment is...

I love the work Droga5 is doing for Diet Coke in New York. Those headlines tell the story of the people moving to New York with ambitious dreams. The billboards mirror many people’s personal stories. Genius!

The next big thing in advertising is going to be...

Once the passing fads fade, it will be going back to the basics. It always comes down to that.

The piece of advertising work I wish I had thought of is...

W+K’s P&G “Proud Sponsor of Moms” spot. I’m a teary guy, what am I going to do?

The digital tool I couldn’t live without is...

Google.

In a film about my life, I’d like to be played by...

Gael Garcia Bernal. Let’s stay Mexican.

A word or phrase I overuse...

"Ok".

My last social media update said...

I uploaded a picture of my son dancing jamming with a Mariachi band.

My dream collaboration is...

Michel Gondry

A piece of criticism I’ve received was...

That I’m bossy and paternalistic.

The last piece of music I listened to was...

Death Can For Cutie “Marching Bands of Manhattan”.

6 August 2014

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