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MARKUS GUT

Markus Gut is chief creative officer at Y&R Group, Switzerland. His childhood dream was to work in the Swiss Corps, “but that would have been too boring,” he says. “In advertising, I get the same action mixed with a lot more fun.

 

 

Image: Markus Gut

 

 

The first thing I do in my day is...

Wake up my children.

 

At the moment I am working on...

An integrated campaign for Audi.

 

The best piece of creative work around at the moment is...

Dove's "Real Beauty Sketches". A brilliant idea with a very emotional execution.

 

I am inspired by...

My children.

 

This year I’ll be attending...

Cannes Lions and Swiss Art Directors Club where I am co-president.

 

In a film about my life, I’d like to be played by...

Anthony Hopkins.

 

 

The screen background on my mobile phone is...

Old wood.

 

The last song I listened to was...

Pink “Just give me a reason”.

 

Image: Gut’s ad for Zoo Zurich, photographed by Julien Vonier, provided the cover our 200 Best Ad Photographers Worldwide 2010/2011.


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