MARKUS GUT
Markus Gut is chief creative officer at Y&R Group, Switzerland. His childhood dream was to work in the Swiss Corps, “but that would have been too boring,” he says. “In advertising, I get the same action mixed with a lot more fun.
Image: Markus Gut
The first thing I do in my day is...
Wake up my children.
At the moment I am working on...
An integrated campaign for Audi.
The best piece of creative work around at the moment is...
Dove's "Real Beauty Sketches". A brilliant idea with a very emotional execution.
I am inspired by...
My children.
This year I’ll be attending...
Cannes Lions and Swiss Art Directors Club where I am co-president.
In a film about my life, I’d like to be played by...
Anthony Hopkins.
The screen background on my mobile phone is...
Old wood.
The last song I listened to was...
Pink “Just give me a reason”.
Image: Gut’s ad for Zoo Zurich, photographed by Julien Vonier, provided the cover our 200 Best Ad Photographers Worldwide 2010/2011.
