Matt Fraracci

Matt Fraracci is Creative Director at Blue Hive,Toronto. He has featured in Lürzer’s Archive for his print work on Jaguar. Matt shares all in our quick Q&A.

How you got into advertising in a sentence...

I’ve always been interested in brand platforms, promises, and equity. Advertising seemed like a great opportunity to build all three.

The most recent campaign I’ve worked on...

I’m currently working on a campaign called “Beware of Parts Unknown” for Ford Parts And Service.

The best piece of creative work around at the moment is...

That TV ad with Mr Bean eating a Snickers is pretty funny.

The next big thing in advertising is going to be...

I’ll play it safe and say ‘something digital’.

The piece of advertising work I wish I had thought of is...

Again, gonna have to go with Mr. Bean for Snickers.

The internet tool I couldn’t live without is...

I am the keeper of the world’s last functioning Hotmail account.

In a film about my life, I’d like to be played by...

For accuracy’s sake - a balder, fatter John Leguizamo.

A word or phrase I overuse...

“Irregardless”. 

My last social media update said...

“If you kill an overweight sea cow you'll be charged with crimes against huge manatees.”

My dream collaboration is...

Wu-Tang Clan and P&G releasing “Burt’s Killa Bees” lip balm.

A piece of criticism I’ve received is...

“Don’t take this personally, but that’s the worst idea I’ve ever heard.”

The last piece of music I listened to was...

“Ramblin’ Fever” Merle Haggard. 

22 October 2014

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