Matt Fraracci is Creative Director at Blue Hive,Toronto. He has featured in Lürzer’s Archive for his print work on Jaguar. Matt shares all in our quick Q&A.
How you got into advertising in a sentence...
I’ve always been interested in brand platforms, promises, and equity. Advertising seemed like a great opportunity to build all three.
The most recent campaign I’ve worked on...
I’m currently working on a campaign called “Beware of Parts Unknown” for Ford Parts And Service.
The best piece of creative work around at the moment is...
That TV ad with Mr Bean eating a Snickers is pretty funny.
The next big thing in advertising is going to be...
I’ll play it safe and say ‘something digital’.
The piece of advertising work I wish I had thought of is...
Again, gonna have to go with Mr. Bean for Snickers.
The internet tool I couldn’t live without is...
I am the keeper of the world’s last functioning Hotmail account.
In a film about my life, I’d like to be played by...
For accuracy’s sake - a balder, fatter John Leguizamo.
A word or phrase I overuse...
“Irregardless”.
My last social media update said...
“If you kill an overweight sea cow you'll be charged with crimes against huge manatees.”
My dream collaboration is...
Wu-Tang Clan and P&G releasing “Burt’s Killa Bees” lip balm.
A piece of criticism I’ve received is...
“Don’t take this personally, but that’s the worst idea I’ve ever heard.”
The last piece of music I listened to was...
“Ramblin’ Fever” Merle Haggard.
22 October 2014
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