MAURICIO GUERRERO
Mauricio is general creative director at Ogilvy & Mather, Bogotá in Colombia. He talks the best creative work and dream collaborations.
Image: Mauricio Guerrero
The first thing I do in my day is...
Listen to music.
At the moment I am working on...
There's a lot of work. All our clients are very active. We are also working on a lot of projects for Cannes. These months are very important for producing all the material we are going to submit. I am very excited with the performance we have had during this past year. But as always, you never know.
I am inspired by...
Good music. Challenges also inspire me, things that I have not done yet.
The best piece of creative work around at the moment is...
The best creative piece at the moment is “The return of Dictator Ben Ali". It's amazing. It's an idea that makes people think and generates different reactions in people. The idea is great because it goes into the culture of a place and has that special ingredient that makes ideas powerful: cultural relevance.
And the Volkswagen campaign “Drive Carefully", is the best example of a simple and intelligent idea. I love it!
The next big thing in advertising is going to be...
The next big thing in advertising is going to be the ones with powerful ideas, the ideas that have, as I mentioned before, cultural relevance.
In a film about my life, I’d like to be played by...
Roberto Gómez Bolaños.
My last social media update said...
Something I saw on the internet that said: "Let's let go of our cell phones, let's look in the eyes"
My dream collaboration is...
Wieden + Kennedy, Daft Punk.
In up and coming talent, I look for...
David Ogilvy said: “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants”.
A piece of criticism I’ve received was...
Don't be so serious. You can smile a little bit more.
The last song I listened to was...
“Pumped Up Kicks” by Foster the People
Video: Engagement Citoyen “The Return of Dictator Ben Ali” by Memac Ogilvy, Tunisia
