We speak to Pavel Fuksa - the Creative Director behind the striking and controversial Tuxedo Confessions "Get Noticed" campaign by Slovakian agency Jandl.
Image: Pavel Fuksa.
A few words about yourself… He locks himself in the cupboard and reads encyclopedias. He writes on the typewriter and puts the underground to the halt. He goes to see the psychiatrist. He goes to school. He wants to work in an advertising agency. He gets a D in Arts. He goes to high school. He gets an A+ in Arts and F in Physics. He goes to a different school, where he writes on a typewriter.
He works in Scotland. He rides and works for Virgin Trains. He goes to Prague, where he works for T-Mobile, Visa, Budweiser and Nike. He goes freelancing and works for Greenpeace, Budweiser and Mercedes. He goes to an agency where he works for T-Mobile, HBO and Marriott. He feeds deer with biscuits, he sleeps by the Japanese psychopath and is robbed by Aborigines.
He locks himself in his home and works for Facebook, Twitter, Barrack Obama, ESPN, Google, VEVO, Fortune and American Express. He goes to Slovakia. He works for Seat, Wikipedia, Curaprox, Tuxedo and Carturesti. He doesn't know what to say when he's accepting creative awards and so he just stands there and smiles.
At the moment I am working on... Right now we are working on two nice digital campaigns, one ultimate collaboration including 80 illustrators and some smaller pieces with Yetis, internal organs, dead mothers, perverts and ventriloquists. On the illustrating front, I am working on a big exhibition; a series on Czech history and a few posters and design pieces. I should probably have my sleep centre surgically removed.
The best piece of creative work around at the moment is... I was really impressed by the musical logo for the Hamburg Philharmonic orchestra, Coke's hugging Machine, the Guardian’s “Three Little Pigs” television ad and Lego Star Wars Barrel Organ.
I am inspired by... My childhood memories, hundreds of movies, books, stories and the dark alleys of the Internet.
This year I’ll be attending... Cannes and Golden Drum.
What got my attention at the last festival I attended is... Free Vitamin Water in Cannes and the ability to get sunburn after an hour on the beach.
The best year/era to be a creative was...
The years around 2000 when the crisis was far, far away. But recent years are getting close to that.
The next big thing in advertising is going to be... Nobody can predict that and to constantly try to get at least a sneak peek is what's really interesting in the work of advertising.
The piece of digital work I wish I had thought of is... Facebook or the Internet.
In a film about my life, I’d like to be played by... Vladimír Pucholt, Joaquim Phoenix or Guy Secretan.
In my industry, I admire... My former and current colleagues - mainly Tomas Otradovec, Miro Minarovych and Eugen Suman. Apart from those, I really envy the works of Fred and Farid, BBH and the width of the styles and views offered by contemporary illustrators.
My dream collaboration is...
A week in John Hegarty's Himalayan chalet with John Cleese, Jeremy Clarkson, Ranulph Fiennes, Brett Easton Ellis, Michel Gondry, Peter Sellers and Vinnie Jones.
In up and coming talent, I look for... Passion for advertising, the ability to wait and work until the right thing pops up, a sense of humour and self-reflection.
A piece of criticism I’ve received was... That I am a big-headed, cow-eyed fat bastard who just makes other people's lives miserable through immensely stupid jokes. That's why other people hate you, Pavel!
The last song I listened to was... Sorry, no Indonesian hip-hop or hipster-cool bands that died five minutes after their first and only single got out. Right now I am listening to good old Dan Le Sac & Scroobius Pip's “Thou Shall Always Kill”.
Video: "Lego Star Wars Barrel Organ" by Serviceplan Campaign, Germany.
See Pavel Fuksa's published work in our online archive.