PJ Pereira is Chief Creative Officer and co-founder of Pereira & O’Dell. The agency has found a sweet spot with both challenger and established brands that want to attract young consumers in new and interesting ways.
PJ Pereira of Pereira & O'Dell
This certainly proved true for Intel with the shop’s creation of the world’s first social film to huge acclaim. The agency’s latest campaign for Coca-Cola embraces the fist bump. PJ takes on our Q&A.
How you got into advertising...
In 1995 I sent an email to an ad agency saying I could help them figure that internet thing out. Got hired the next day.