Directing duo Parallel collaborated with Parisian partners Eddy for Ogilvy New York on this charming San Pellegrino spot, showing how any meal is an occasion to celebrate being together.
Parallel has animated a pop-up book where we can see little scenes of meals brightened up by a San Pellegrino bottle that sits proudly in the centre.
Illustrator Quentin Baillieux and live action director Raphaëlle Tinland make up Parallel, and have used a rich colour palette and geometric patterns in combination with atmospheric lighting and ambient settings to highlight each scene of the throughout the CG pop-up storybook.
Gentle transitions lead the viewer from one whimsical scene to the next as inviting 3D characters — crafted in Parallel’s clean, structural style — bring each environment to life through simple yet deliberate animation.
One part illustration and one part photography, Quentin and Raphaëlle merge their respective talents to create exceptionally atmospheric films.
Their portfolio of graphic illustration and angular yet elegant scenery is far from simple. Their style — a gripping balance of delicate lighting, painterly texture and geometric shapes — is rooted in minimal design but elicits a mood all its own.
In the animation, we see vignettes of people enjoying food in different settings: such as a romantic date over beef bourguignon, fish tacos from a street food truck - al fresco on a sunny day, and a dinner party that has gnocchi with sage butter on the menu. The tagline is “make any meal an occasion”.
Viewers are then invited to “join the infinite table” by visiting San Pellegrino’s website. The spot is part of the Italian beverage brand’s “Are you a Foodie?” campaign which includes a social hub that crowdsources users’ images, a blog, culinary tips and write-ups about foodie experiences from around the world, including crazy Spanish festival La Tomatina and edible plants with a cooking twist.
Parallel’s other work includes BPCO “La Plage” and a film for transalpine watch brand, Anonimo.
19 August 2015
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