REMI BABINET
Remi Babinet is Founding Chairman of BETC and Global Chief Creative Officer of Havas. He takes on this week's Q&A, sharing some of his favourite pieces of advertising and digital tools he can't live without.
How I got into advertising...
For my parents, advertising was unquestionably one of the least reputable things in the world. You know how kids are.
The most recent campaign I’ve worked on...
The Lacoste “Big Leap” film, in which we see the 40 centimetres separating a boy from the girl he wants to kiss as the most immense distance that he’s ever had to cross. Life is a beautiful sport.
The best piece of creative work around at the moment is...
The Old Spice “Mother” commercial
The next big thing in advertising is going to be...
Supercalifragilisticexpialidocious.
The piece of advertising work I wish I had thought of is...
The "Imported from Detroit" Chrysler commercial.
The digital tools I couldn’t live without...
Windguru, RATP app (Parisian transport system) and Google Maps.
In a film about my life, I’d like to be played by...
Buster Keaton
A word or phrase I overuse ...
“That’s not quite what I said”
My last social media update said...
I don’t have time to spend on social media. People have told me to pay someone to do it for me but I find that way too weird.
My dream collaboration is...
A dream I’ve had for a long time now but which is hard to turn into reality: to collaborate more with my wife and my kids.
A piece of criticism I’ve received was…
That I don’t communicate enough!
The last piece of music I listened to was...
Last night - Amy Winehouse, ‘Back to Black’, twice in a row.
Lacoste "The Big Leap" featured as Archive's Spot of the Week 2014/8. See more of Remi Babinet's work in our onine archive.
23 July 2014
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