Riccardo Fregoso and Julien Chiapolini

Riccardo Fregoso and Julien Chiapolini are a copywriting and art directing duo from Ogilvy & Mather, Paris. They share their favourite pieces of advertising and most overused phrases in our Q&A.

How you got into advertising in a sentence...

The dark side of the Force is so attractive.

The latest campaign we’re working on...

Coke Red, and ... (it’s a secret)

The best piece of creative work around at the moment is...

The Odyssey of Heineken: the more you watch, the more you like.

This year we’ll be attending...

Coachella, by sailboat.

The next big thing in advertising is going to be...

Google Glass, and we’d like to know how.

The advertising work we wish we had thought of is...

Riccardo: Direct TV, because you don’t re-enact scenes from Platoon with Charlie Sheen.

Julien: Dove “Beauty Sketches” because it accomplishes the extreme difficult balance between simplicity, truth and emotion.

In a film about our lives, we’d like to be played by...

Riccardo: Edward Norton

Julien: Ron Perlman

A word or phrase we most overuse ...

Riccardo: “Great idea”

Julien: “I doubt it”

Our last social media update said...

Riccardo: “Google Autocomplete: the – moronic – oracle of our days?”

Julien: “Couco”

Our dream collaborations are...

Riccardo: Wes Anderson

Julien: Terry Gilliam

A piece of criticism we’ve received s...

Riccardo: You’re never on time

Julien: You’re never at home

The last songs we listened to were...

Riccardo: A Blip on a Screen by The Streets

Julien: Infirmier by Fauve

12 November 2014

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