RICHARD COPPING
Working as a Graphic Designer at JWT in London with creative director, John Hine, Richard occasionally got a chance to work on advertising briefs. He is now ECD at Saatchi & Saatchi, UAE.
Image: Richard Copping. ”Art direction was a natural fit for me because of my design background and even though the hours were longer I loved working with the art buyers, photographers, typographers and illustrators. The four years I spent at JWT were some of the best years of my life, great people who let the job be fun.”
The best piece of creative work around at the moment is...
There is so much good work around these days - people are prolific. The Nike+ Fuel Band is very cool. Firstly the product came from a good insight that people need motivation to exercise; secondly, the way the user interface was thought out was genius. It will be copied over and over again.
This year I’ll be attending...
I’m in a new job so I’ll be attending very little but there’s the Internet.
The next big thing in advertising is going to be...
Social media has changed our world and will change how we work. Brands will start to behave like social media: no more long drawn out research, testing etc. but more a constant flow of ideas that can be produced easily and introduced faster.
I am inspired by...
People who get things done and, no matter how hard it gets, they keep their heads.
The piece of digital ad work I wish I had thought of is...
Intel’s “Museum of Me”. It was a visual, emotional experience and relevant to the Intel brand and to the social platform Facebook. If you were a Facebook user you just had to do it.
In a film about my life, I’d like to be played by...
They wouldn’t make a film about my life, but Ryan Gosling – at least people would come and see it.
The screen background on my mobile phone is ...
My two daughters on an old French carousel.
My last social media update said...
“Why do volume dials have ‘1’, who listens at ‘1’?”
My dream collaboration is...
To work with Banksy
In up and coming talent, I look for...
People who can think and are resourceful.
A piece of criticism I’ve received was...
What did you say?
The last song I listened to was...
“Ace of Spades” by the one and only Motorhead.
Intel "Museum of Me" by Projector Inc, Japan.
