STÉPHANE XIBERRAS
Stéphane Xiberras is the man bringing the savoir faire and French touch to advertising. The BETC Paris president was behind the agency's work for Canal+ including award winning spots "The Closet" and "The Bear".
Image: Stéphane Xiberras, President and Chief Creative Officer of BETC Paris. He created CAI (Creative Artificial Intelligence) - an advertising robot.
At the moment I am working on...
I’m doing the finishing details on the launch of a pop-up TV channel: “The Apocalypse Channel” which will be unveiled at the moment when we’re all supposed to die according to the Mayans. It’s a crazy digital platform where you have to re-populate the earth with one of your friends.
The best piece of creative work around at the moment is...
The works that excite me the most are always the ones I’m currently working on. What keeps me going is to produce and invent - I find finished products less interesting.
I am inspired by...
Life, people, music, video games and my own vibes.
This year I’ll be attending...
I’m judging The One Show and the shots awards. I will also do a little seminar at Eurobest in Lisbon in November.
The next big thing in advertising is going to be...
How to invent connected objects.
In a film about my life, I’d like to be played by...
Charlie Chaplin.
In my industry, I admire...
All the people I work with everyday that have the patience to bear with me.
The screen background on my mobile phone...
The female robot in Fritz Lang’s Metropolis
My dream collaboration is...
I’m doing alright on my own.
In up and coming talent, I look for...
Bravery.
A piece of criticism I’ve received was...
My kids tell me I work too much.
The last piece of music I listened to was...
Muse.
Video: Canal+ "The Bear" by BETC Euro RSCG, Paris was featured in Lürzer’s Archive Vol. 6/2011. Also a bit of a diva, The Bear” is a passionate and talented film director. After all, he has spent years lying in front of the television as a rug. The cinematic spot won the Film Craft Lion Grand Prix at Cannes 2012.
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