Over 2014, creatives took on our Q&A and shared their favourite pieces of work. Take a look at what made the cut. (Part one).
"There’s a lot of good stuff going on globally. I guess what has stayed with me for a while is the 'Sound of Honda – Ayrton Senna 1989'. I saw it earlier in the year, I judged it in Cannes and it just stuck with me." - Bo Hellberg, Executive Creative Director at Brave and HeyHuman, London.
"One thing that impressed me regarding its idea is the 'Lichtgrenze' installation that commemorates the 25th anniversary of the fall of the Berlin wall. I love this idea of a border made of light that vanishes into thin air. Beautiful and thoughtful." - Creative Director Holger Paasch featured Lürzer’s Archive for his work on VW Volkswagen Tiguan by DDB Moscow.
"The best piece of creative work around at the moment is 'The Odyssey of Heineken': the more you watch, the more you like." - Riccardo Fregoso and Julien Chiapolini, copywriting and art directing duo from Ogilvy & Mather, Paris.
"Plenty come to mind - for example Daniel Gordon's work. His artful combination of collage, photography and painting defines a new category and is outstandingly beautiful." - Christoph Bolten, Creative Director and founder of CGI and retouching house, Recom Farmhouse London
Nick: "'Bentley Burial': A simple but brilliant idea, with no budget at all, which caught the attention of thousands of journalists and revealed that they came for something way more important than a billionaire’s whim. Genius!"
Jack: "Definitely the Bentley burial. But if I had to choose another one, it would be Volvo Trucks 'Epic Split'. It proves that the product demo is immortal and is still the most relevant way to convince an audience." - Nicolas Duménil and Jacques Denain, creatives at Paris agency, Herezie.
24 December 2014
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