Over 2014, creatives took on our Q&A and shared their favourite pieces of work. Take a look at what made the cut. (Part two).
"Loving the Lacoste 'Big Leap' as a beautiful moment in my ad break." - David Krueger, Creative Group Head at Ogilvy & Mather, Johannesburg.
"Terre des Hommes 'Sweetie' by Lemz. I'm sure everyone is familiar with the work after its incredible win at Cannes this year – including a Grand Prix and 13 Gold. If not, the campaign used a 3D webcam avatar of a child to bait predators into incriminating themselves online, identifying 1,000+ offenders in the process." - Victor Knaap, CEO and ‘Main Monk’ at MediaMonks.
"This will get me in a lot of trouble, but, I really love the IBM Smarter Planet Outdoor work. It’s a great combination of utility and design." - Alisa Wolfson, Head of Design, Leo Burnett, Chicago.
"Brothers in Arms 'Bank Job' by DraftFCB, New Zealand. Its genius for me is how far away it is from a traditional creative response to a brief. I wonder what the creative process was to get to such an incredible concept." - Laura Jordan Bambach, D&AD President and Mr President Creative Partner.
"The Old Spice 'Mother' commercial" - Remi Babinet, Founding Chairman of BETC and Global Chief Creative Officer of Havas.
31 December 2014
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