VINICIUS BANDEIRA
Vinicius Bandeira is a creative coordinator at Gruponove in Recife, Brazil. He has previously held the role of copywriter at São Paulo agency, Africa.
How you got into advertising...
Being an advertiser wasn't my first choice. I was studying pedagogy, looking to be a teacher. But I like fast-paced work. In advertising I found what I was looking for, after all, one single campaign can change habits and transform brands
The first thing I do in my day is...
I play some FIFA13 at the hardest level on my mobile, against Barcelona. That way I wake up knowing that nothing is easy in life.
At the moment I am working on...
A big campaign for cleaning products brand, Brilux. The idea is around a global celebrity and will be out soon.
The best piece of creative work around at the moment is...
“The Beauty Inside” by Pereira & O'Dell for Toshiba and Intel's Ultrabook is brilliant. I believe that is the campaign that looks more like the future of our business. They won it all, even an Emmy.
In up and coming talent, I look for...
Proactivity. I believe that in this profession you can't wait. You must learn to get off your chair and do. Nothing comes free. To get your work on the road, it only depends on you.
A piece of criticism I’ve received was...
"Don't do to someone what you don't want them to do to you". Each time I made a mess my mother was there telling me that. I carry with me until today.
Image: Campaign for Conservation International, an organization committed to protecting the Earth’s biodiversity. Co-copywriter: Vinicius Bandeira
I am inspired by...
Literature, cinema, music, arts - it all inspires me. But what gets my attention is life; people talking in a bar, neighbours arguing, cab drivers and their stories.
This year I’ll be attending...
If you are reading this and want a tip, I recommend Clube de Criação de São Paulo (CCSP) Festival next year, here in Brazil.
The piece of digital work I wish I had thought of is...
Oreo’s “Daily Twist”. I believe branded content is the closest thing to the future of advertising and Oreo did a great job on this one."
In a film about my life, I’d like to be played by...
Morgan Freeman
My last social media update shared...
A song by Brazilian composer, Cartola. It's called “Nós Dois”.
My dream collaboration is...
A samba with Vinicius de Moraes.
The last piece of music I listened to was...
