Who's Who: Jean-François Goize

Jean-François Goize is a Creative Director at TBWA\Paris. His work on McDonald’s print campaign made it to Print Ad of the Week. He takes on our Q&A.

Who's Who: Jean-François Goize

How you got into advertising in a sentence...

By chance!

The most recent campaign I’ve worked on...

A campaign against HIV.

The best piece of creative work around at the moment is... 

Miu Miu “Women’s Tales. No. 8: Somebody" by Miranda July.

The next big thing in advertising is going to be...

Maurice Levy’s retirement

The digital tool I couldn’t live without is...

I can live without all of them.

In a film about my life, I’d like to be played by...

The invisible man.

A word or phrase I overuse...

“Fucking hell!”

My last social media update said...

I do not use social media

My dream collaboration is with...

Wim Delvoye, the contemporary artist from Belgium. He’s perhaps best known for his digestive machine, Cloaca, which he unveiled at the Museum voor Hedendaagse Kunst, Antwerp.

A piece of criticism I’ve received was... 

“With you, it's all or nothing”.

The last piece of music I listened to was...

Feature film soundtracks by Georges Delerue. 

TBWA\Paris turns McDonald's food items into icons. Part of a minimalist series of the simplest ads ever made for the fast-food chain. Print Ad of the Week 24/2014.

8 October 2014

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