WILL RUST
Starting out in film production at the age of 15, then as a typographer at EuroRSCG, Will Rust quickly moved through the ranks of design & art direction at several agencies including Lintas, DMB&B and Leo Burnett, gaining his first Creative Director position at Ogilvy & Mather, Prague. He is now Executive Creative Director at the Czech agency.
Image: Will Rust.
At the moment I am working on...
If I told you I would have to kill you, so I’ll just give you a clue. It’s something to do with data, lots of it. And music.
The best piece of creative work around at the moment is...
Southern Comfort “Whatever’s Comfortable” by Wieden + Kennedy, New York. It’s simple, engaging, funny, relevant, inspiring, fantastically cast - and look at those shoes! This is bound to pick up.
This year I’ll be attending...
I’ve already attended Golden Hammer, PIAF, Cannes and will be attending Golden Drum in October. I love getting together with other professionals from different agencies & disciplines. The whole ad world seems to be getting smaller all the time. Maybe that’s because it is.
My last social media update said...
“No, it's not that I have to get used to it, everything looks crap on an HD TV.”
The piece of advertising work I wish I had thought of is...
Coke Hands. Not that I wish I had thought of the idea itself, I just wish I’d thought of hiring Jonathan Mak before Graham Fink did. What a stroke of genius!
In a film about my life, I’d like to be played by...
Tommy Wiseau.
In my industry, I admire...
Dan Wieden, Lee Clow, John Webster, Dave Trott.
The screen background for my mobile phone ...
...is black.
My dream collaboration is...
I hope that I will get the chance to work with Evgeny Primachenko, Pavel Fuksa and Eugen Suman in the future. Otherwise a guitar face-off between Tom Waits & Dolly Parton would be cool.
A piece of criticism I’ve received was...
“Shut down the kitchen, Will’s fucked up.” – My former boss, the manager of the Cambridge branch of McDonalds.
The last piece of music I listened to was...
JJ Doom – Key to the Kuffs, Tycho – Dive, Captain Beefheart – Clear Spot
I have these three albums on loop in the car at the moment.
Video: Southern Comfort “Whatever’s Comfortable” by Wieden + Kennedy featured as our Spot of the Week 2012/33.
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