ZIV MEIRI
Ziv Mieri is creative director at ACW-Grey Tel Aviv. He returned from an 11 month trip in South and Central America, and was looking for a job until he figured out what he wanted to study. “Almost eight years later, I'm still figuring it out.”
Image: Ziv Meiri
The first thing I do in my day is...
I read the news. It's a cultural addiction where I come from.
At the moment I am working on...
Some top secret stuff.
The best piece of creative work around at the moment is...
The one that jumped to my head is Google Chrome’s "Super Sync Sports" - a web app that lets you sync your smartphone or tablet to your computer to play. I saw with my own eyes dozens of people downloading the app just to play the game, so first of all, it really worked. It cost my team half a day's productivity.
The design was different and fun in every detail from the characters to the sound effects. The interactive experience in this campaign exceeded the expectations I had before I started playing which is not an easy thing to do.
I am inspired by...
If you try to think of what doesn’t inspire you, you get really inspired by everything. Try it, it's inspiring.
The next big thing in advertising is going to be...
From the moment I answer this question and by the time it's published, the next big thing will be the previous big thing, but if I have to say something, I think that whatever is mobile is the next big thing.
The piece of advertising work I wish I had thought of is...
The Skittles “Touch” campaign. You put your finger on your computer screen and it becomes part of the commercial. I think that the brilliance of this campaign is its simplicity. Just a finger on the screen and you're a part of the movie.
It's so easy, yet no one thought of it before. You can actually feel the man cat licking your finger! It's hilariously written and I wanted to see more and more of it. There could have been a hundred more and I would have watched each and every one, leaving my computer screen full of sweaty finger prints.
In a film about my life, I’d like to be played by...
Christoph Waltz. He could definitely make me look cool.
The screen background on my mobile phone is ...
A picture of me. In the dessert. Playing a pink piano. Butt naked. I swear.
My last social media update said...
I'm addicted, but I don’t share. I'm a fly on the wall. My latest update was years ago. It was probably boring.
In up and coming talent, I look for...
Someone curious. Someone who wants to know everything about everything. Who gets excited by ideas and talent. Who is better than me in some things. Someone that shines a different light on the ordinary.
A piece of criticism I’ve received was...
I should smile more often.
The last song I listened to was...
A cover of the Pet Shop Boys’ "It's a Sin" by a former colleague. Blew me away.
Video: Google Chrome “Super Sync Sports”
Video: Skittles "Touch - Cat" by BBDO, Toronto
