An idea platformed on Instagram enabling users to build their very own custom Mercedes.
Mike Caguin: “Obviously, the advertising world was abuzz when Ikea came out with an interactive catalog on Instagram. That doesn’t mean this Mercedes car builder isn’t cool. It certainly is. Sure, this choose-yourown-features experience uses the same friend-tagging function, but to help you hone in on your ideal GLA. I’ll take a blue one.”