Culligan "Dollhouse" + "Stone Family" [00:30]# The camera follows a clay-animated woman doing her household chores, carrying the laundry down the stairs with a ball bouncing around her feet, opening the door to the laundry room. The camera pulls back to reveal that the clay-woman works in a doll house.
Pay-off: "Culligan has water softeners for even the smallest household budget."
In the second spot, which is also animated, figures move around a house in which there is no color except for a stony grey covering on everything. Even the tap water and a boy´s soap bubles seem to be made of stone. Only with Culligan´s water softener do life and color return.