Amazon Alexa: A voice is all you need Ironing # New campaign for Alexa aimed at people who have not yet experienced its benefits and to show them how Alexa can unlock the reality around us. In one spot, we see a guy seemingly command a pair of elvish warriors to repeatedly play out a death scene in the middle of a battle, all whilst doing the ironing. In the other we see him going back in time to ask an 18th century opera singer to change the track to something a little more fun, from the comfort of his sun lounger and without lifting a finger.