Apple “Appocalypse” We watch as a guy familiarizes himself with his new and somewhat unusual workspace in the futuristic-looking server room at Apple, Inc. While fumbling for a socket below the desk, he inadvertently unplugs some other stuff, prompting a major server failure and a meltdown of Apple apps worldwide. A severe “appocalypse” – accompanied by screams of despair, car crashes, and general mayhem – is the consequence. A teaser spot that appeared ahead of the Worldwide Developers Conference (WWDC) held from June 5-9, 2017 in San Jose.