Audi  (2/2009)

Audi "Unboxed" [01:00]# A delightfully animated spot for Audi. Inside the walls of a very ordinary-looking carton, an engineer – shown as a lightly sketched stick figure – gradually turns the box into the model of a car. A fold here, a nick there and, in the nimble hands of the engineer, the transformation continues apace until a finished Audi is produced. Pay-off: “We’ve unboxed the box. The new streamlined Audi Q5.”