Boots  (4/2005)

In these two spots, drugstore chain Boots engages in a little time-lapse experimentation. In the first, huge crocodile-like tears flow when a little fellow hurts his knee while romping around. With him now sporting the very latest plasters, however, the tears soon disappear and he runs back to the playground, ready to engage in new mischief. The second spot shows us how plant-based skincare from Boots actually works. What first seems to resemble a bud opening proves, in the course of the time lapse sequence, to be a woman whose body quite literally blossoms thanks to the absence of chemical additives in the care products she uses. Tagline: Trust Boots!