Bouygues Telecom “Spot The Reference”# Why would Bouygues Telecom use “Bella Ciao“, an anthem of the World War II Italian anti-fascist resistance in their newest campaign? Well, they teamed up with Netflix to give people something to get involved with. This spot at first seems like an ordinary ad with a teenage boy looking for his charger to continue watching Netflix, but don’t be fooled, there are 20 Netflix show references hidden in those 60 seconds, including “Bella Ciao”, a song often featured in the Spanish Netflix series “La casa de papel”. How many could you find?