Brahma  (5/2017)

Brahma “GIF” A man caught up in a GIF jungle is kicked to the ground by a repeatedly prancing horse and subsequently searches for a way out of the loop. In doing so, he addresses the people surrounding him, all of whom are similarly enmeshed in the “giffing” loop of repeated actions. But there is a world with and without GIFs, and in the giffing-free world his friends are already awaiting him with an extra-cold one. A commercial for Brazil’s Brahma brand beer.