Clube de Criação de São Paulo  (3/2017)

Clube de Criação – Stone Milk Campaign Animation used in this series of commercials is taken from the 2016 Brazilian Creative Festival. The Stone milk campaign draws on the Brazilian idiom “getting milk out of a stone,” which means to get a great outcome from an adverse situation, a message conveyed here using a simple but powerful black and white “Comet” motif.