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Clube de Criação de São Paulo  (3/2017)


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  • Clube de Criação
  • FCB, Sao Paulo
  • Romero Cavalcanti, Joanna Soares Monteiro de Melo, Fabio Simões
  • Stefano De Luccia, Rafael Beretta
  • Ricardo Porto
  • Mateus de Paula Santos, Diogo Kalil
  • LOBO/Vetor Zero, Sao Paulo

Category: beverages: non-alcoholic

Archive Nr: v3.1717

Views: 132

Clube de Criação – Stone Milk Campaign Animation used in this series of commercials is taken from the 2016 Brazilian Creative Festival. The Stone milk campaign draws on the Brazilian idiom “getting milk out of a stone,” which means to get a great outcome from an adverse situation, a message conveyed here using a simple but powerful black and white “Comet” motif.


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