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Coordown  (3/2017)


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  • Coordown
  • Publicis, New York
  • Luca Pannese, Luca Lorenzini, Andy Bird
  • Jen Wang
  • David Green
  • Wayne McClammy
  • Hungry Man, New York

Category: social&environment

Archive Nr: v3.1764

Views: 143

CoorDown “Not Special Needs” A commercial in which the logic of so-called “special needs” for Down Syndrome patients is questioned by those who know best – the people themselves. After a series of hilarious suggestions as to what those special needs might entail – dinosaur eggs, cat massages, suits of armor, “celebrity awakenings” – it is stated that, just like ordinary people, what they really need is education, jobs, opportunities, love, etc.


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