Daimler AG  (1/2019)

Daimler AG, Mercedes-Benz GLE “In The Long Run”# The very title of this ad evokes the feelings it ultimately wants to express. It tells a family story that moves us to tears, focusing on topics such as dedication, love, and – above all – patience. We see a mother overcome the many difficulties she has had to face in her bid to get closer to her dream. The ultimate aim is to position the SUV as a modern family car and not, as it is usually depicted in ads, as an “offroad adventure vehicle.”