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Daimler AG  (1/2019)


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  • Daimler AG
  • antoni garage
  • Matthias Schmidt, Veit Moeller, Christian Kies, Christopher Hoene, Patrick Klebba
  • Mathias Wilke
  • Matti Lietsch
  • Niclas Larsson
  • Iconoclast Germany

Category: automotive

Archive Nr: v1.1905

Views: 112

Daimler AG, Mercedes-Benz GLE “In The Long Run”# The very title of this ad evokes the feelings it ultimately wants to express. It tells a family story that moves us to tears, focusing on topics such as dedication, love, and – above all – patience. We see a mother overcome the many difficulties she has had to face in her bid to get closer to her dream. The ultimate aim is to position the SUV as a modern family car and not, as it is usually depicted in ads, as an “offroad adventure vehicle.”


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