The latest spectacle for French shoe shop chain, Eram, is in the style of some ridiculously flamboyant 19th century opera. It features a chaste maiden scrubbing church floors, a priest torn between his calling and said girl, and some unidentifiable diva sporting thigh-high black boots and shrilling at the top of her voice. When this extravaganza is over, we know the prices of all the Eram shoes worn by these wacky characters. Claim: Eram. It would be madness to pay more.