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Foster´s Twist  (6/2006)


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  • Foster´s Twist
  • M&C Saatchi, London
  • Uche Ezugwu
  • Tom Drew
  • Ulf Johansson
  • Smith & Sons, London

Category: beverages: alcoholic

Archive Nr: v6.0612

Views: 1306

Foster’s Twist “Laid Back” (00:30) # “Let It All Hang Out,” the 60s song by The Hombres, is used to illustrate the typically “laid back” feeling of the 60s. That mood translates into “relaxed,” enabling the beer-drinking party community to lean back and – in more modern parlance – to “chill.” Providing, of course, the brew they ordered really is a Foster’s – otherwise, the comfortable back-leaning position can soon cause them to tumble to the floor.


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