Frontline 19  (2/2022)

FRONTLINE 19 Hopeline 19 # Two in five frontline staff are suffering with PTSD as a result of the pandemic – nearly double the rate of recent military veterans. This trauma is the focal point of adam&eveDDB’s first work for the charity Frontline19, which offers support for NHS and frontline workers struggling with their mental health. At the heart of the campaign is a free phone service called Hopeline19, which allows people to leave messages of support that will provide a boost for frontline workers when they are feeling vulnerable and traumatised.