Guinness "Lava" (01:02)#
Guinness uses this spectacular commercial to show us that, if you believe in it, you are capable of doing quite literally anything. As in the case of this spot, where a village is reduced to smouldering ruins following a volcanic eruption. But should one stand idly by and watch the good beer be ruined? No way! Joint winner with Stella Artois' spot "Doctor" (Luerzer's TV Archive 2/02) for films in the Alcoholic Beverages category at the Epica Awards.