Heineken  (6/2019)

Heineken “RWC2019 – Delay”# Have you ever enjoyed watching a game without knowing any rules or being a fan? Everything’s possible with Heineken. It was one of the global sponsors of the 2019 Rugby World Cup and ran this ad to invite everyone to watch and celebrate the games held in Japan. We see fans in different bars watching and celebrating the games but one guy seems to be completely lost until he gets polarized by the cheering of the others. His reaction is delayed but oh, so true. Pay off: “Everyone can become a fan, even if they don’t know all the rules.“