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Hey Girls  (2/2021)


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  • Hey Girls
  • adam&eveDDB, London
  • Richard Brim, Laura Rogers
  • Helen Balls
  • Miles Carter
  • Margot Bowman
  • Prettybird, Santa Monica

Category: social&environment

Archive Nr: v3.2132

Views: 31

Hey Girl “Seeing Red” A psychological study lies at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called “Seeing Red” which has been carefully crafted to evoke anger that motivates positive action.a


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