Hiroshima Peace Culture Foundation  (4/2006)

Hiroshima Peace Culture Foundation “Watch” (00:45) # A beautifully illustrated Japanese spot featuring a little girl holding her father’s bewatched hand, plangent music on the soundtrack. Focus on the father’s watch. Suddenly, the rest of the image seems to blow away, the illustrated watch turns into a real one with the lines “8:15, August 6, 1945. Atomic Bombing.” The client is the Hiroshima Peace Culture Foundation.