Hornbach “Ron Hammer” (00:30) # Black humour, supplied by German agency Heimat, sets the tone for this spot for DIY chain Hornbach, the theme this time around being the sheer size of the stores. A motorcycling stunt goes horribly wrong, the huge Hornbach outlet proving to be far too big a jump for the driver, causing him to smash down onto the roof with his twowheeler, where he subsequently bumps down over the awning before landing at the feet of the screaming multitudes.