Hornbach “Ron Hammer” (00:30) #
Black humour, supplied by German agency Heimat, sets the tone for this spot for
DIY chain Hornbach, the theme this time
around being the sheer size of the stores.
A motorcycling stunt goes horribly wrong,
the huge Hornbach outlet proving to be far
too big a jump for the driver, causing him
to smash down onto the roof with his twowheeler, where he subsequently bumps
down over the awning before landing at
the feet of the screaming multitudes.